Here is a recording that will excite both inventors as well as anyone who likes a good story. Get ready for an education in invention and marketing that you cannot get anywhere else!

John has been the inventor of many successful products. One in particular is a product named EasyGlide, which is basically a polymer that John had packaged into an aerosol can. When sprayed into drapery or sliding door tracks, it facilitates the movement of the draperies or sliding doors by more than 50%.

He worked very hard and actually got his product into the giant Home Depot chain of stores, where his product’s price undercut all of the competition. It was, and still is, a very successful product.

John explains to me that a large company that had almost two hundred products in Home Depot, had approached him to not only buy the rights to EasyGlide, but to hire him at a handsome salary plus royalties to operate that division as well. John accepted their offer and, although his current salary is lucrative and his job is enjoyable, John wants to do something new and different.

You see, John not only loves inventions – he also loves to help people. For years, he has been approached by people who have invented products and want to know how to get that product into Home Depot or its largest competitor, Lowe’s. If John believes the product is right for the market, he becomes a consultant to the inventor, giving the inventor all of the tips and secrets that he knows to get the product into the desired marketplace.

The problem was that John always gives his information away for free!

One of his good friends and trusted advisors kept telling him that he had to stop giving this information away for free. In calling around for advice, he ended up calling me. John tells how his EasyGlide product came to fruition and new plans for the polymer in other industries. You will also hear about some of the other products invented and sold by John – and you’ve most likely heard of all of them.

In this recording you will hear me do a consultation with John, asking him what ideas he has about what he wanted to do with all of his experience.

As I ask John what specific questions people have asked him (it is mainly, “How do I get my product into Home Depot?”), it occurs to me that the answers to all of these questions would make a GREAT information product!

Listen as I give John some ideas about what his information product could consist of and how he could generate leads and market it. We also discuss how I could help him to actually develop his information product with audio interviews and perhaps copywriting for sales letters and written content. I also give him some ideas about pricing the product.

John digresses to an incident experienced by one of his mentors, the actual inventor of the vice grips sold by Sears/Craftsman and several other stores. Listen to how this unfortunate gentleman actually lost the rights to this now popular product and only received a pittance for all of his hard work.

Even though John was aware of what had happened to his mentor, John actually got into a similar situation with a key-based product that he had invented and produced. He got involved with another company who contracted with John to sell them millions of this product. Listen as John explains that he now believes that they had absolutely no intention of paying for the products. Instead, they offered to buy his company. John refused and the result was that they went to court. You’ll hear how this large company tried to settle with John and how John refused. John’s story is a lesson in itself in what to look out for when doing business with big, ruthless companies.

Going back to an information product for inventors, you will hear me explain how this type of product could be immensely successful because of all of the people who have patented inventions and would give an arm and a leg to know how to market their product to giants like Home Depot.

You’ll hear my best advice about how John might market his information product, including conducting seminars versus other types of lead generation techniques without having to travel constantly.

As John tells me of some of his recent experiences helping other inventors package and market their products, another idea comes to mind. Perhaps instead of creating an information product, John should become a consultant as an expert in the field of successfully marketing new products. You will hear my ideas and advice about how John could have a fun and lucrative business as a consultant. How about combining consulting with an information product? With all of the high-powered contacts that John has in several industries, what a perfect business this would be!

At first, John is doubtful that his knowledge is worth anything. But as we talk, John starts to realize that he is undervaluing his services and needs to start charging for his work and advice. John definitely sounds excited, wants to think about it and promises to call me back about where he wants to go from here. John needed to go over his contract with his employer with a fine-tooth comb to make sure that being a consultant or developing an information product would not go against any provisions in the contract.

Unfortunately, I never did hear from John again. My educated guess is that, after looking into his contract, John probably found that anything he develops would be owned by his employer.

Although the outcome of my interview with John is unfortunate, I must say that the interview, itself, will make you realize many things about inventing, marketing your invention to large companies, selling the rights to your product to large companies, and I hope that the mistakes made by John as well as his fellow inventors will help you to be aware of the good and the bad things to look for on your road to success.

Kevin and I discuss his previous work experience which includes being a production assistant at QVC, buying and selling real estate, and MLM’s. Kevin’s current business venture is buying and selling items on Ebay. His goal is to buy low and to sell high. One of the ways that he does this is by purchasing lots of specific items at government auctions and then selling the items individually on Ebay for nice profits.

Although he’s doing fairly well on Ebay with auctioning consumables, you’ll hear us discuss how selling an information product is so much easier. Kevin wouldn’t have to spend the time searching for items in government auctions, transporting and storing the items, etc.

Kevin tells how he had created a video on Ebay on the topic of how he bought and sold products. Although many people looked at his auction, he only had one sale. He thought that his limited success was due to poor copy. However, listen as I point out that since he got so many hits on his auction that perhaps there were some other reasons for his poor sales. Listen as I give my recommendations for selling items on Ebay. If you are an Ebay seller, this part of the consultation may really interest you!

As we get back to the subject of creating an audio information product, I give my professional opinion of what a successful audio information product should do for the listener:

* It must present value to the listener

* It should teach the listener how to make money

People will pay a higher price for a product that possesses these two most important attributes.

Kevin and I discuss finding a topic and then interviewing 10 experts in that field. The beauty of the interview style of an information product is that you do not have to be the expert. Additionally, you can hire a freelance copywriter to do the interviewing for you if you don’t wish to conduct the interviews yourself. In this regard, Kevin would choose to be the interviewer himself.

Suddenly Kevin has an idea: Could I help him to create an audio information product that explains the businesses that Kevin has been involved with over the years and how to make money buying and reselling real estate and/or consumer products? Yes, this could be a very viable product and I do provide the services to accomplish this.

You see, Kevin would be positioned as the expert and I would do the interviewing, create the product, and create an infomercial to help get traffic to his web site for more information about his audio information product. You’ll hear me advise Kevin of how a product like this must be of high quality and be risk-free for the consumer (i.e. offer a money-back guarantee).

If you’re trying to come up with ideas for your own audio information product, this consultation with Kevin may be just what you need to get that spark – an idea that can make you a fortune. Enjoy!

Greg is what’s known as a PowerSeller, which means he consistently sells more than $1,000 in merchandise on eBay a month. And the most amazing part is that he does it from a small town in the middle of nowhere. So you know if he can do it, you can do it too. And in this two-part interview, he shares everything you need to know to get started today.

Part One: The Basics

According to Greg, if eBay were at all hard, millions of people wouldn’t be buying and selling stuff on the site every day. In fact, he says the hardest part about selling on eBay is taking pictures of your items. And in Part One, you’ll hear all the basic steps including…

* Exactly how eBay works and the best ways to get your feet wet
* All about Paypal – why people use it and how
* How to edit and crop your pictures for eBay
* Easy ways to know what category to list your items in
* How to write attention-grabbing titles for your auctions – and what to leave out of them as well
* How to make sure your auctions end at a good time – and why you’ll probably want to cater to the eastern time zones
* Why Greg recommends you wait until the auction ends to wrap items up for shipping
* Greg’s golden idea that just about guarantees his items will go for top dollar

Part Two: Shipping Is Not As Hard As It Seems

If you’re like most people, you may feel intimidated to sell on eBay because you think shipping is going to be a hassle. Maybe you wonder what will happen if someone claims they didn’t receive a package or, worse, if an item breaks in the mail. According to Greg, shipping is easier than you think, but you will want to make sure you go the extra mile to protect yourself against lost or broken items. And in Part Two, you’ll hear how to do that along with some quick and easy ways to simplify the whole shipping process including…

* An easy cheat-sheet for knowing the best ways to ship any item
* How to ship glassware and other fragile items – and get them there in one piece
* Where and how to get the cheapest shipping supplies around
* When to use USPS for the cheapest rates and when you may want to look elsewhere
* Why you should always get delivery confirmation – and what can happen if you don’t
* How to know what to charge for shipping
* How Paypal protects you against fraud – so long as you do this when you mail out your items

eBay may seem intimidating at first, but Greg says not to worry – if you can send and receive emails and look at web pages, you can succeed at eBay. And in this interview, you’ll hear exactly how easy it is.

According to Greg, it’s really all in the marketing. Ebay has already done the hard part for you by bringing you targeted buyers who have searched out your auction. So, like Greg says, “your fish is hooked and your bait is already half-way eaten.” All you have to do is create a description that will close that deal.

And over the next three hours, you’ll not only hear how to create those kinds of descriptions, but you’ll also hear everything else this eBay expert does to turn his auctions into bidding frenzies.

Part One
In Part One, you’ll hear how Greg and his wife use a cell phone and a computer while shopping at garage sales to find big-ticket eBay items at below-bargain prices. You’ll also hear how they set up their listings so that those items are easily found by the people who’ll want them the most.

More Must-Hear Info From Part One Like…
• First steps for new eBayers that will really get the ball rolling just the way you want it to
• How to conduct research for an item and determine its price point in under 60 seconds
• How “telling more to sell more” can be combined with an action step to get that bid button pushed more often
• All about eBay’s strict limitations on auctions and some proven strategies for getting around them
• How you can develop customer lists from your auctions – and what to do with those lists once you’ve compiled them
• Why you’ll want to make sure you “go international” for all of your eBay listings
• Tips on shipping that will get rid of the hassle and save you money

You’ll also hear how Greg and his wife sold an old 10-cent packet of knock-off Kool-aid for more than $100!

Part Two
In Part Two, I ask Greg to reveal the number one tip that will squash the eBay competition – and he gives me an ear-full. It’s all about writing lengthy descriptions that sound conversational, paint mental pictures, and create ownership. And Greg tells you exactly how he does that. According to him, most powersellers don’t even know about this tip (or use it) so you could dominate with this one technique alone.

You’ll also hear…
• Why you’ll want to load your titles with as many keywords as you can and where to find the best ones for each listing
• What the #1 mistake is when making an eBay title and how to make sure you never make it
• Why you should always list the benefits in your description instead of the features – and the best ways to do that
• Why you should never try to incorporate humor in your listing
• How to use guarantees to bring in high bidders

Part Three
In Part Three, Greg reveals the one tip he usually likes to reserve for himself. It’s just a simple sentence that he adds to certain listings, but he finds it works like magic.

You’ll also get…
• Ways to upsell on eBay even though the site isn’t set up to help you do so
• How to cross-promote your auctions and make the most on similar items without grouping them into “lots”
• Ideas for making commission by directing your eBay customers to other people’s services
• Creative ways to promote your eBay auctions outside of eBay
• How to know when to use a 10-day, 7-day, 5-day or 3-day listing to your advantage – and when you might want to just list something in your eBay store.

By incorporating direct marketing tactics into his eBay listings, Greg estimates that he makes at least 20% more than the average person would selling his same items. And Greg should know. He’s written many books about how to sell on eBay and even acts as an eBay consultant, but you’ll get all of his tips and tricks now in this exclusive seminar from Michael Senoff.

So dust out the garage and get your junk ready for the feeding frenzy that can happen when you incorporate direct marketing into your eBay listings. Enjoy.